TBC FM is the former PRT Radio, which started in 1995, which was then known as City Radio.City radio started shortly after the proliferation of media in Tanzania. Before, there was only RTD, as the electronic media in the country, which was owned by the government, but after the proliferation of the media in the 1990, several privately owned media emergedIt was called City Radio because at first it only reaches the Dar es Salaam city, but as days moved on; it extended to other regions of Tanzania. City radio was solely aimed at competing with other radio stations that were basically commercial oriented. Music and commercial programmes were broadcasted through this stationTo enable City Radio to have competitive advantage over other stations, the format of broadcasting was also different from that of General Service.
It was more like a DJ studio with the announcer as the sole operatorThere were several things that needed to be considered in starting this channel. City Radio was expected to be totally different from the General Service. In doing so, the taste of the programmes, language used, the needs of the audience were all given maximum importanceAlthough the radio had the quality of providing a youthful image, the announcers of City Radio were the ones also working in the General Service, thus it was difficult to differentiate the stations of special programmes and public relations.
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